This Privacy Policy explains how Athletic Gear (“we,” “us,” or “our”) collects, uses, stores, and shares personal information when you visit athleticgear.pk, place an order, communicate with us, or otherwise use our services.
By using our website or providing your information to us, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use our website or services.
1. Information We Collect
Information You Provide
Depending on how you interact with us, we may collect:
- Your name, email address, telephone number, billing address, and delivery address.
- Order details, including the products purchased, order value, payment status, delivery instructions, returns, and exchanges.
- Account information, such as login details and saved preferences, if you create a customer account.
- Messages, photographs, videos, reviews, or other information you provide through email, WhatsApp, social media, website forms, or customer-support communications.
Payment Information
Payments may be handled by third-party payment providers. These providers may collect payment-card, bank-account, billing, or transaction information according to their own privacy policies. Athletic Gear generally receives payment confirmation and transaction details rather than complete payment-card information. For cash-on-delivery orders, we process the information required to confirm, dispatch, and collect payment for the order.
Information Collected Automatically
When you use our website, we and our service providers may automatically collect:
- IP address, approximate location, browser type, device type, operating system, and network information.
- Pages viewed, searches, products viewed, cart activity, purchases, referral sources, and interaction with advertisements.
- Cookie identifiers, advertising identifiers, and similar technical information.
2. How We Use Personal Information
We may use personal information to:
- Confirm, process, fulfil, deliver, and manage orders.
- Provide customer support and handle returns, exchanges, refunds, and complaints.
- Verify payments and help prevent fraud, misuse, and unauthorized transactions.
- Create and manage customer accounts.
- Improve our products, website, customer service, and shopping experience.
- Send service messages relating to orders, accounts, delivery, returns, or security.
- Send marketing messages where permitted and according to your preferences.
- Measure website performance, understand customer activity, and evaluate advertising.
- Comply with legal, accounting, tax, regulatory, and contractual requirements.
3. Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, maintain carts and accounts, prevent fraud, analyse traffic, and measure or personalize advertising.
Our website may use services provided by:
- Shopify for e-commerce hosting, store operation, checkout, security, and analytics.
- Google for analytics, advertising, and conversion measurement.
- Meta for Facebook and Instagram advertising, audience measurement, and conversion tracking.
- WhatsApp/Meta when you use our WhatsApp contact facility.
These providers may collect device information, IP address, cookie identifiers, pages viewed, cart activity, and purchase or conversion information according to their own privacy policies.
You can control cookies through your browser and, where available, our cookie-preference controls. Blocking some cookies may affect website functions such as login, cart, checkout, and saved preferences. Where required by applicable law, non-essential cookies will be used according to your consent choices.
4. Marketing Communications
We may send promotional messages by email, SMS, WhatsApp, or other channels where permitted. You may opt out by using an unsubscribe option, changing available preferences, or contacting us. You may still receive essential non-promotional messages about your orders, deliveries, returns, refunds, accounts, or security.
5. How We Share Personal Information
We may share personal information only as reasonably necessary with:
- Shopify and other providers that host, secure, maintain, or support our website.
- Courier, logistics, fulfilment, and delivery partners.
- Payment processors, banks, and financial-service providers.
- Customer-support, email, messaging, cloud-storage, and technology providers.
- Analytics and advertising partners, including Google and Meta.
- Professional advisers, auditors, insurers, or authorities where required by law or reasonably necessary to protect our rights.
- A purchaser, successor, or adviser in connection with a business sale, restructuring, merger, or similar transaction.
Courier companies may receive your name, telephone number, address, order reference, collection amount, and delivery instructions. We require service providers to use information only for the relevant service, subject to their legal obligations and applicable terms.
6. Sale and Advertising-Related Sharing
We do not sell personal information for monetary payment. We may, however, share limited identifiers, device information, website activity, and purchase or conversion information with advertising and analytics partners through cookies, pixels, or similar technologies. Some privacy laws may describe this activity as “sharing,” “targeted advertising,” or a “sale,” even when no money is exchanged.
Where applicable, you may manage this activity through our cookie-preference controls, browser settings, or by contacting us.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, providing support, maintaining transaction and accounting records, managing returns or warranties, preventing fraud, resolving disputes, and complying with legal obligations.
Retention periods may vary depending on the type of information and applicable legal, tax, accounting, or operational requirements. We may delete or anonymize information when it is no longer reasonably required.
8. Data Security
We use reasonable administrative, technical, and organizational measures to protect personal information. However, no website, transmission method, or storage system is completely secure, and we cannot guarantee absolute security.
Please protect your account credentials and do not send sensitive payment or identity information through insecure communication channels. Contact us promptly if you believe your account or information has been compromised.
9. Your Privacy Rights
Depending on applicable law and your location, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of information, subject to legal and operational requirements.
- Withdraw consent where processing is based on consent.
- Object to or restrict certain processing or marketing activities.
- Request a portable copy of certain information where applicable.
To make a request, contact us using the details below. We may ask for information necessary to confirm your identity. Rights are not absolute, and we may retain or continue processing information where permitted or required by law.
10. Children’s Privacy
Our services are not directed to children, and we do not knowingly collect personal information from children without appropriate authorization. A parent or guardian who believes that a child has provided personal information may contact us to request its removal.
11. International Processing
Some service providers may process or store information outside Pakistan. When personal information is transferred internationally, it may be subject to the laws of another country. We take reasonable steps, where required, to use appropriate contractual or legal safeguards.
12. Third-Party Websites
Our website may contain links to third-party websites or platforms. We do not control their privacy, security, content, or practices. Please review their privacy policies before providing personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, technology, services, or legal obligations. The revised policy will be posted on this page with an updated date. Material changes may also be communicated through the website or another appropriate method.